Tim Hinson (510) 325-6579
Creative Director + Copywriter hinsonian@gmail.com
QUALIFICATIONS
Master's level, agency trained, marketing informed, hard working, smart thinking, relentlessly
communicating advertising creative director and copywriter.
Creative leadership and mentorship for designers and copywriters including concept strategy,
art direction (modest but thorough), advertising principals, and best practices for online media.
Creative strength in any media proven by multiple successful integrated efforts as well as
extensive experience with web experience and advertising, plus print, video, outdoor, etc.
Creative motivation to put in the hours and truly empathize with the culture around any product
and deliver effective messaging to benefit the client and the audience.
Creative goals to win more awards and improve my craft with more projects, bigger budgets
and tighter deadlines.
Creative community centered with the need to engage in high-level industry discourse with
professionals, like me, who live and breathe good ideas.
WORK HISTORY
January 2008 — Present Creative Director, Razorfish
// Creative director for past year, sr. copywriter before that. Razorfish is special because all of their
clients are world-class industry leaders and you can expect every project to demand that you learn
something new. That's why I stay, plus the poeple are fantastic.
// Clients have lncluded: Visa, Intel, Best Buy, PG&E, Activision, Samsung and amy more
June 2007 — January 2008 Senior Copywriter, Adteractive, Inc.
// Lead writer for multiple business verticals: LowRateSource, degreeUSA, ExpertDebtSolutions, etc.
// Email lead for mortgage business, comprising a majority of total mortgage leads generated
// Managed 2 copywriters, acted as concept originator and strategy director for all designs/designers
April 2006 — August 2006 Copywriter, Freelance
// The Buddy Group, Washington Mutual online banking demo
// Tribal DDB, Tilex ad hoc online text
// Advoco, Inc., corporate website collateral
March 2005 — March 2006 Copywriter, MRM Worldwide
// Hired before completion of AAU Master's program as Copywriter for Interactive division of McCann SF
// 2005 Silver Addy Award - Interactive Media - Website: "Spot the Difference Game" Microsoft Visual Studio
// 2006 Gold Addy Award - Interactive Media - Website: "Ms. Dewey" MSN Live Search
// 2006 Gold Addy Award - Interactive Media - Website: "400 Plus Differences" Microsoft Visual Studio
// Multiple internationally-run campaigns completed on time and in budget for MSN and Visual Studio
// Banners'/websites' CTR and performance always exceeded previous efforts
// Wrote many internal creative guideline documents (cookbooks, if you will)
1997-2001 :: Bachelor of Arts, major in Communications, minor in Philosophy
UC Santa Barbara, College of Letters and Science
2003-2007 :: Master of Fine Arts, Advertising/Copywriting
Academy of Art University, San Francisco