This assignment was for a refresh of the "Shapes" campaign for MSN Search. They asked for 6 new executions to fill a few different buckets (sports, pop culture, geography, dietary information, math conversion, etc) of the new Inline Answer function. We (interactive art director extraordinaire Paulo Sellitti and I) offered them 11 executions to take a look at. They bought them all. Homerun. This one is my favorite.